Jolie Joswick, owner of Uncloudy Studio in Washington, DC, first discovered her love of flowers while working in a greenhouse in a small Michigan town. “I carried soil, took cuttings, hauled hoses and got dirty! I loved it and every chance I got I volunteered to help in the flower shop,” Jolie says. She went to college for graphic design but still sought opportunities to work with flowers. After school her travels took her across the country, but she always ended up working in floral design.
Uncloudy Design is a boutique floral design studio that specializes in intimate events (although Jolie can handle events of all sizes!). “I love small weddings, dinners, parties where the flowers really are the focal point of the event. I love unexpected projects that challenge me and stretch my creativity.”
Jolie finds inspiration in all growing things, and loves color and texture. Walks with her daughter, one of Jolie’s favorite activities, afford ample opportunity to seek out new and unusual combinations to work into a design. Jolie describes herself as “fascinated with color; how a purple can be so light it’s almost silver or so dark it’s nearly black.”
One of the most rewarding parts of floral design for Jolie is helping to bring her clients’ vision to life with flowers. I asked Jolie to share some of her suggestions for brides on choosing flowers for their wedding day:
“First and foremost I would advise brides to have fun with the process, know what you like and don’t like but be flexible and trust your florist. Keep in mind the time of year you want to get married and the flowers that are in season and the most beautiful during that time. For example, if you are absolutely in LOVE with peonies and you can’t imagine your wedding day without them then don’t get married in October. Here are a few pointers I like to give my brides to prepare for our initial consultation:
- Pick a color palette. This can be determined by the bridesmaid’s dresses. If so, bring a swatch of fabric with you.
- Determine your style. For example, are you looking for modern, structured flowers with clean lines? Maybe soft, feminine and romantic is more your style. Or do you picture wildflowers with an organic, bohemian flair?
- Establish a budget. This may seem intimidating but it helps me steer you in the right direction when choosing types of flowers, styles of arrangements and amount of floral decor. As a general rule the flower budget is 10% of your total wedding/event budget.
- Don’t stress your flower knowledge. You don’t need to know every flower name and when it’s available, that’s what I’m here for! Just know what you like (and don’t like) and based on your color palette, style and budget we can determine the right flowers for your event.
- Do your research. Gather inspiration and make a Pinterest board. Print pictures that you see online, tear pages from magazines, take pictures and bring it all with you. You are also encouraged to send me links beforehand so I can be better prepared for our consultation.”
Finally, Jolie shared the floral trend she is most excited about: “The vintage, romantic trend continues to be popular with big fluffy flowers with high petal count like peonies, hydrangea, ranunculus and garden roses. Brides are also having more fun with their bouquets and opting for pops of vibrant color or using lots of muted tones but shying away from the traditional white bouquets. I’m also in love with the tablescape trend, using a variety of items: vases, vintage vessels, candles, books, photos etc and creating a story on the table.”
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